The Impact of Social Media on Small-Scale Business Promotion: A Study of Jos South Local Government Area, Plateau State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Social media has transformed the way businesses interact with consumers and promote their products and services. For small-scale businesses, which often face significant challenges such as limited resources, low visibility, and competition with larger companies, social media provides an affordable and effective platform to reach a wider audience. In Jos South, Plateau State, small-scale businesses in sectors like retail, food services, and local crafts have increasingly turned to platforms such as Facebook, Instagram, and Twitter to market their goods. Social media allows these businesses to engage directly with customers, create brand awareness, and generate sales through digital marketing strategies. This study will explore how small-scale businesses in Jos South leverage social media for promotional activities and assess the effectiveness of these platforms in enhancing business visibility and success.
1.2 Statement of the Problem
Despite the widespread adoption of social media, the specific impact on small-scale business promotion in Jos South LGA has not been fully examined. How do local small businesses use social media for marketing, and how effective are these platforms in promoting their goods and services? While some businesses may benefit from social media marketing, others might struggle with its proper utilization. This study will investigate the extent to which social media promotes small-scale businesses in Jos South, exploring how these businesses employ social media strategies and measuring the effectiveness of these promotional efforts.
1.3 Objectives of the Study
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To assess how small-scale businesses in Jos South utilize social media for promotional activities.
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To evaluate the effectiveness of social media in increasing brand visibility and sales for small-scale businesses in Jos South.
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To explore the challenges faced by small-scale businesses in Jos South when using social media for promotion.
1.4 Research Questions
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How do small-scale businesses in Jos South use social media for promotional activities?
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To what extent does social media enhance brand visibility and sales for small-scale businesses in Jos South?
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What challenges do small-scale businesses in Jos South face when using social media for promotion?
1.5 Research Hypotheses
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Small-scale businesses in Jos South significantly utilize social media for promotional activities.
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Social media significantly increases brand visibility and sales for small-scale businesses in Jos South.
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Small-scale businesses in Jos South face significant challenges when using social media for promotional purposes.
1.6 Significance of the Study
The findings of this study will offer insights into how small-scale businesses in Jos South use social media as a marketing tool, providing practical knowledge for entrepreneurs, policymakers, and marketing professionals in the region. The study will also identify barriers to effective social media usage, helping businesses to optimize their digital marketing strategies.
1.7 Scope and Limitations of the Study
The study will focus on small-scale businesses in Jos South, Plateau State, and will examine the use of major social media platforms for business promotion. The study will not consider businesses from other regions of Plateau State or explore the use of traditional media for promotional purposes.
1.8 Operational Definition of Terms
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Social Media: Digital platforms such as Facebook, Instagram, Twitter, and LinkedIn that allow businesses to create content, engage with customers, and promote products and services.
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Small-Scale Business: A business with limited operational capacity, usually locally owned and offering products or services within a small market area.
Business Promotion: The activities and strategies undertaken to increase the visibility of a business, attract customers, and increase
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